Promo products yield a return on investment beyond any other marketing strategy. They’re welcomed advertising with a high amount of recall for consumers.
Promotional products are a step ahead of other advertising strategies as they are guaranteed to get your brand into the hands of your customers. People aren’t going to hang on to a newspaper ad, and you can’t really use a TV commercial. You see a print or TV Ad and 10 seconds later it’d forgotten about.
Whether you give away personalized pens or custom tote bags, your customers will have more than just your brand name to take home with them. Every time they write a note with your personalised pen or store items in their printed drawstring bag, they’ll remember their experience working with your company. You won’t get those impressions in any other form of advertising.
According to research, promotional products are the most welcomed form of advertising by all generations.
What Promotional Products Are Most Effective?
A recent global study has shown the power of promotional products. This research reviewed the impact custom items like personalised pens and printed t-shirts have across the world. The results show how much of an impact promotional products have when it comes to branding. These five promotional products are considered the most influential by consumers:
USB Drives
91% of consumers keep their flash drives because they’re useful.
Outerwear
Comfy, stylish jackets create a favourable opinion of the advertiser. 86% of consumers think more positively about a company after receiving promotional clothing.
Drinkware
Custom drinkware doesn’t just collect dust in a kitchen cabinet. 50% of consumers use their logoed cups or mugs 2-3 times a week.
Pens and Pencils
People love receiving customized pens and pencils to keep at home and the office. In fact, 50% of consumers own promotional writing products.
Performance Wear
People that have manual labour jobs use performance wear at work. This is especially true in rural areas, where this gear is considered the most influential promotional product.
How Promotional Products Compare to Other Forms of Advertising
Companies spend billions of dollars each year on advertising efforts. With so many marketing options to choose from, it’s hard to figure out which one is most effective. However, in a data-driven world, people are feeling oversaturated by brand messages. Promotional products are a way to cut through the noise and give consumers something they’ll actually appreciate.
Find Your Perfect Promotional product
There is a large world of advertising out there, but none of the advertising avenues compare to the power of promotional products. Custom products are easily one of the most affordable and effective options for marketing your brand. From printed stress balls to logoed fidget spinners, you can add your brand image to just about anything.
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